Why investment in Public Service Children’s Media is so is vital - especially now.

High quality British children’s content will become scarce and could become extinct. Parents, politicians and producers all have a role to play here – but all need to step up before it’s too late. As well as our great tradition of making high quality British media for children, we risk losing our heritage of growing new producers and writers. Once the traditional, regulated broadcasters and their budgets are no longer being found by children, who will pay for this vital element of our children’s nourishment?